Every great venture starts with a spark of inspiration, and for Abhay, it was no different. Armed with a deep passion for art and fashion, Abhay recognized the need for clothing that transcended the mundane and embraced artistic flair. This realization marked the birth of the idea that blossomed into a flourishing arty wear clothing brand - Hreaabh
Abhay believes that fashion could be a powerful medium for self-expression, especially among the trendsetting Gen Z demographic. Hreaabh’s clothing line reflects this ideology by offering a captivating range of visually striking t-shirts and hoodies that incorporate elements of contemporary art, pop culture references, and thought-provoking motifs. Each piece serves as a canvas for wearers to express their individuality, passions, and unique perspectives on life.
Cultivating a loyal community is Abhay’s forte and with that he focused on creating a vibrant and engaged community around the brand. Not just among the customers but he also fuelled the co-creation of designs by getting various emerging artists together to ensure that the clothing resonated deeply with its intended audience.
With an eye on the future, Abhay envisions a world where fashion transcends mere aesthetics and becomes a way of self-expression and a powerful force for positive change.